Your business signs need to tell customers who you are and ensure they can find your building from a distance, but they should also work to actually attract potential customers to your front door. Someone being able to easily see your building is pointless if they don't feel impelled to come inside and make a purchase, and this is why your business sign is so important. To design business signs that actually attract customers, note a few simple, but important tips.
1. Short, punchy words
One mistake that many business owners make with their signs is to try to write out everything about their business and what they offer. However, short and punchy words are going to be read quickly and make a greater impact on potential customers. As an example, rather than including a phrase like, "Our pizza is made from scratch and the freshest ingredients around," your sign might instead say, "Fresh, homemade pizza!" The message is the same, but by using short and punchy words, customers can easily read it and understand what you're selling. The message won't get lost in the words, and in turn, they may be more likely to step inside and check out your pizza.
2. Special offers
To get customers into your shop or restaurant, you want to think about special offers that you can include on your sign. Even if you're not running any type of sale, you may have certain items that are specially priced or other items you might highlight. For example, if your restaurant has an affordable kid's menu, note that on the sign with words like, "Kids eat cheap!" If your retail store just got in a new shipment, a sign might say, "The latest accessories, just arrived today!" Potential customers will want to visit your establishment to take advantage of these offers they see on your sign.
3. Moving lights
Many businesses use spotlights when they open in order to attract potential customers, but you can use them for an established business as well. You might try a spotlight under your sign that rotates colors or a type of spotlight with two lights that move so they cross in the middle and then go back to the outside of the sign. Not only will moving lights attract the attention of customers, but it may make it seem like there is something going on inside that they don't want to miss. This is an especially good way to get customers into a bar or family restaurant, as moving lights are often associated with a party or casual, fun atmosphere.
For the best results, work with an experienced sign company like Spot On Signs Qld Pty Ltd.