Facebook is the leading social network in Australia, with around 15 million users, so it's unsurprising that many businesses want to find new ways to reach out to Facebook users. By incorporating Facebook in your business signage, you can alert customers to your Facebook presence and make it easier for people to connect with your brand, but it's important not to overstep the mark. Include Facebook in your business signage effectively, and avoid the three following mistakes.
Suggest you have a partnership or endorsement with Facebook
Facebook for Business offers companies a range of tools to help connect with customers on the social network, but it's important not to misrepresent the relationship. Facebook's brand resources make it clear that you should not use the Facebook brand to imply sponsorship, partnership or endorsement, and it's surprisingly easy to fall foul of these guidelines.
For example, assuming your business name begins with the letter F, you may think that you can use the Facebook logo to replace the first letter as a simple way to attract attention to your page. However, this could suggest that Facebook is somehow partnered with your business, which the social network's lawyers may not appreciate.
Offer customers no call to action
There's no point adding Facebook to your business signage if you don't offer customers a call to action or, in other words, something to do. A single Facebook logo on the sign won't make much difference because the icon won't really inspire customers to do anything.
Examples of positive calls to action include:
- Follow us on Facebook for great offers and deals.
- Get information about our newest products on Facebook.
- Tell us what you think on Facebook.
A good call to action is simple, concise and easy to complete. Assuming that people will only get a quick glimpse as they walk or drive past, make sure they can immediately spot and take on board the call to action.
Clutter up the sign
Every inch of space on your business sign is vital, so it's important to carefully consider how Facebook information will add value. Any mention of Facebook shouldn't dominate the sign, and any details certainly shouldn't distract or confuse passers-by. In short, make sure your business logo and identity remain the key elements of your signage.
Facebook's brand guidelines state that you shouldn't present Facebook in a way that makes it the most distinctive or prominent feature of what you do, and this applies equally to business signage. When you consider that you may want to include Twitter and Instagram information as well, you'll probably want the advice and support of a professional business signage provider who can help you make the best use of the space and layout.
Facebook can help you connect with new and existing customers, so it's understandable that you may want to include Facebook information in your business signage. Talk to an expert in business signage to find ways to do this without compromising on your brand.