Signposting for your cafe

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Signposting for your cafe

If your cafe is a little of the beaten track, it can be hard to attract walk-in customers. However, rather than thinking of the location you are in as a roadblock, think of it as an opportunity. You are a hidden gem that people will discover and tell their friends about. You are a hideaway from the drag of day-to-day life. In order to spread the word, you need to have some great signs around the place, not just big billboards, but quirky signs that people remember and want to follow. Come inside and learn about signposting your cafe, your way.

Business Signage: Maintenance Guidelines for Outdoor Signs

Good outdoor signs are critical advertising tools for businesses. In general, this feature is the first thing that the customer will see before coming into your premises. Therefore, you should ensure that your signage is in excellent condition at all times. Naturally, you should install a high quality sign with prolonged durability and great design. In addition, consider using these outlined guidelines to perform regular maintenance on your outdoor signs.

Clean the Sign

Some outdoor signs are exposed to dust, exhaust and general dirt, depending on the location of the feature. Therefore, you should periodically check the state of your signage and, if necessary, clean it. This action will improve your business image and attract more customers. When washing the sign, start by flushing the surface with clean water. This will loosen the dirt and make cleaning easier. Use mild detergent or auto shampoo and wash all the areas with a soft sponge. Rinse the soap and dirt and allow the signage to air dry. If hand washing is not possible, you can use pressure washers. However, watch the pressure because the force could damage the sign's surface.

Retouch with Quality Paint

If you have a metal or wood outdoor sign, you might need to retouch the paint to restore aesthetics. Eroded and worn signs will discourage customers and even turn some away. When restoring your signage, ensure that you have acquired quality paint for the project. Polyurethane, exterior-grade latex and general oil-based paint products are all suitable for outdoor signs. It is also important to choose paint with UV resistant properties to prevent degradation by the sun.

Install a Roof

Materials such as steel and timber are vulnerable to water damage. Steel will rust in the presence of moisture because it contains iron, and wood will absorb water, causing swelling and rot. Therefore, you should think about installing a roof to protect the sign from rainwater. Moreover, this feature will prevent snow from collecting on the panels. Make certain that the roof is stylish and does not obstruct the view of the sign in any way.

Promote Proper Drainage

Finally, you should check the drainage of water around your outdoor sign's supporting posts. If rainwater forms puddles around this area, the moisture will penetrate the structure. Consequently, the asset might fail prematurely and force you to purchase an expensive replacement. Therefore, where possible, create a trench or channel to direct the water away from your signage. Proper landscaping can also help in resolving the drainage problem.