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Signposting for your cafe

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Signposting for your cafe

If your cafe is a little of the beaten track, it can be hard to attract walk-in customers. However, rather than thinking of the location you are in as a roadblock, think of it as an opportunity. You are a hidden gem that people will discover and tell their friends about. You are a hideaway from the drag of day-to-day life. In order to spread the word, you need to have some great signs around the place, not just big billboards, but quirky signs that people remember and want to follow. Come inside and learn about signposting your cafe, your way.

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Three Qualities to Look For in LED Signs

20 January 2020
 Categories: , Blog

One of the smartest ways to communicate to the public is the use of signage. When signs are properly made and strategically placed, they have the ability to advertise your services and direct the public to your company. However, not all LED signs are made equal, which is why it's crucial for building owners to take time and choose the signs they invest in wisely. If you end up investing in inferior-quality signs, your clients and everyone they are supposed to serve will have a poor experience.  Here are a few of the qualities to look for in LED signs.

The Material Used

The first factor to look at is the quality of the material used to create the sign. In most cases, PVC and resin are used to make the signs. These materials are preferred because of their durability and strength and the fact that they can withstand all manner of weather conditions associated with the outdoors. When picking signage, ask about the material used and its rating. It would be wiser to invest in quality materials and get durable signs than to settle for something cheap and keep replacing it.

The Quality of the Lettering

Having the right material is just the first step towards getting excellent LED signs. The second is how the letters and images are written on the board. There is an entire set of best practices which govern how the letters should be places on the boards. Ensure you are dealing with a sign creator who understands these rules and is willing to abide by them. Also, make sure that guidelines pertaining the spacing between the letters are obeyed for signs that communicate clearly.

The Colours

Another factor which cannot be ignored is the colour of the signs. While signs come in a wide range of background colours and font colour combinations, not all create an appealing image to the eyes of the user. It is advisable to take time and compare or contrast font and background combinations. Choose an option that is both legible and aesthetically appealing. Also, make sure all font guidelines are followed in the design process.

These are just some basic qualities to look for in signage. The most important thing to remember is that you are assured of superior quality LED signs when you deal with a competent and  trusted supplier. Take time and investigate the reviews given to the sign creators near you, as this will give a clue as to the best company to work with.